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This article is based on ideas originally published by VoxEU – Centre for Economic Policy Research (CEPR) and has been independently rewritten and extended by The Economy editorial team. While inspired by the original analysis, the content presented here reflects a broader interpretation and additional commentary. The views expressed do not necessarily represent those of VoxEU or CEPR.

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K-Pop and K-Dramas have created an explosion in interest for learning Korean, but retention rates remain low Many K-Culture fans enroll in programs but struggle with the difficulty of Korean grammar and drop out early Private language schools are adapting by incorporating K-Pop and entertainment themes, while traditional universities lag behind The rise of K-Pop, K-Dramas, and Korean entertainment has created an unprecedented global demand for Korean language education.

Prestige does not always guarantee the best language education—teaching methods and student experience matter more Sogang University dominates due to its conversation-based approach, while SNU’s rigid academic style is less appealing to casual learners Private language schools provide flexibility that universities lack, attracting short-term learners and professionals The global interest in learning Korean has surged in recent years, driven by factors like K-Pop, K-Dramas, and Korea’s expanding cultural influence.

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