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International Student Trends: Changes in Preferences, Decline, and Growth The Evolution of Study Preferences and the Rise of Domestic Commuter Students Growth in STEM, the Decline of Humanities, and the Future of Higher Education in the United Kingdom

International Student Trends: Changes in Preferences, Decline, and Growth
The higher education sector in the United Kingdom is currently experiencing a substantial transformation. The financial strategies and policies of universities are being transformed by the rapid growth and decline of international postgraduate student numbers, the increase in domestic commuter students, and the changing regional preferences for study destinations. Universities must also address the increasing concerns about affordability, employability, and the student experience in an increasingly digital world as they acclimate to these changes.
This article investigates the evolving behavior of domestic students, the fluctuating international student market, and the methods by which UK institutions can adapt to guarantee long-term sustainability.
One of the most significant transformations in UK higher education has been the tripling of the number of international postgraduate students, from 100,000 in 2019 to over 300,000 in 2023. The UK became an appealing destination, particularly for students from West Africa and South Asia, as a result of this surge, which was fueled by the reinstatement of post-study work visas in 2019.
Nevertheless, the pace has decelerated considerably. The UK institutions have been compelled to reevaluate their dependence on postgraduate international fees as a result of a 70% decrease in master's degree applications from Nigeria in early 2024. Simultaneously, enrollments from South Asia, particularly Pakistan, have increased by 35%, while Chinese applications are experiencing a long-term decline.
The appeal of UK universities among African students remains robust, despite these fluctuations. A Quacquarelli Symonds (QS) survey indicates that the UK has become a more inviting study destination since the pandemic, with the majority of prospective students from Nigeria (83%), Uganda (77%), Kenya (76%), and Tanzania (75%) agreeing.
The UK's appeal is influenced by a variety of factors, including the global reputation of UK degrees. The extended post-study work visa, which enables graduates to remain for a period of two to three years. The academic environment of the United Kingdom is characterized by its diversity and multiculturalism. Tuition and living costs are more affordable in comparison to destinations such as the United States and Australia.
However, African students continue to encounter significant obstacles when studying in the United Kingdom, particularly in the areas of visa complications, funding, and the expense of living. Many universities in the United Kingdom are currently collaborating with local agencies to provide assistance with English-language support, visa processing, and admissions.
Furthermore, pupils from West Africa have particular preferences when selecting a university in the United Kingdom. According to the 2024 QS International Student Survey, their primary objectives are as follows:
Affordability: 75% of respondents are concerned about the expense of living, and 63% of them are from households that earn less than $10,000 annually.
Employability: In contrast to the global average of 40%, 53% of respondents prioritize high graduate employment rates.
Advancements in technology: Technological advancements are associated with higher-quality education by 73% of respondents, and 43% of respondents are actively seeking AI and tech-integrated courses.
Social media engagement: The most frequently used platforms for university research are LinkedIn, Facebook, and YouTube.
Sustainability initiatives: The global average is 62%, while 87% of respondents prioritize ecological policies and ethical commitments.
In order to maintain their appeal to African and South Asian pupils, universities in the United Kingdom must:
1.) Provide additional scholarships and funding support.
2.) Prioritize career services and employability.
3.) Improve digital engagement by utilizing student testimonials and social media.
4.) Reduce the number of application barriers by streamlining the visa and admissions processes.
The survey also revealed that 71% of international students still prefer in-person education, despite the increasing prevalence of online programs and blended learning. This underscores the significance of preserving a robust on-campus student experience.

The Evolution of Study Preferences and the Rise of Domestic Commuter Students
The demographic shift within the domestic student population of the United Kingdom is equally as significant as the fluctuations in international enrollments. In the past five years, the number of commuter students has doubled due to the cost-of-living crisis, with nearly 50% of undergraduates currently residing at home while attending university. This transition is precipitated by:
- Financial constraints: Many students are unable to afford on-campus living due to the increasing costs of tuition, rent, and meals.
- Learning preferences in the post-pandemic era: A significant number of students now anticipate hybrid and flexible study models.
- Work-study balance: A greater number of students are employed part-time, necessitating compressed class schedules to facilitate their employment.
Universities have implemented:
- Block timetabling, which involves students attending classes on only a few days per week, in order to adjust.
- A transition from conventional academic tutors to professionalized student support services.
- Enhanced digital learning resources to enable hybrid education.
Nevertheless, these modifications have introduced novel obstacles:
- Decreased in-person interaction between academic staff and students.
- A diminished sense of university community, which impedes students' ability to establish connections.
- Increased mental health concerns, as a greater number of students study remotely and work concurrently.
Universities must achieve a balance between engagement and flexibility by:
1. Maintaining robust faculty-student interaction while enhancing online and hybrid learning models.
2. Implementing additional community-building initiatives to assist commuter students.
3. Guaranteeing that campus facilities and services are continue to be accessible to part-time students.
UK universities must cease treating all students as a single group and instead acknowledge that domestic and international students have distinct experiences, requirements, and expectations, as per Professor Michael Beverland. In the forthcoming decade, universities that are capable of accommodating segmented student populations will prosper.

Growth in STEM, the Decline of Humanities, and the Future of Higher Education in the United Kingdom
The UK's higher education sector is also undergoing a substantial change in subject preferences. STEM (Science, Technology, Engineering, and Mathematics) programs have experienced a significant increase in enrollment, while humanities and foreign language programs have experienced a decline.
For instance, universities are currently experiencing difficulty in expanding their engineering programs, despite the fact that the engineering sector is currently oversubscribed. This is primarily due to the high cost of STEM education, which includes specialized faculty salaries and laboratories. High-quality STEM instruction is financially challenging to support due to the underfunding of domestic tuition expenses.
Johnny Rich, the CEO of the Engineering Professors' Council, has stated that the demand for engineering courses in the United Kingdom currently exceeds the number of available spaces. However, universities are unable to expand these courses without additional government support.
In the interim, humanities programs are being reduced at numerous institutions as a result of low enrollment. This is resulting in apprehensions regarding the long-term repercussions of an education system that is excessively STEM-focused, particularly in the fields of cultural studies, social sciences, and language education.
According to experts, the United Kingdom government must:
- allocate specific funding to high-cost STEM programs in order to meet the demands of the future job market.
- Maintain a balanced academic environment by ensuring the sustainability of humanities education.
- Ensure that university curricula are in accordance with the demands of the labor market, thereby guaranteeing that students will graduate with practical skills and employment prospects.
Universities will be compelled to provide more specialized, career-oriented programs in order to meet the expectations of both domestic and international students as they compete for a more diverse student population.
The Future of UK Universities
The UK higher education sector is currently at a juncture, as a result of fluctuating international enrollments, a transition to hybrid learning, and evolving student financial realities. Universities must now reconsider their strategies in order to:
1. Avoid overreliance on any specific region by diversifying international student recruitment.
2. Invest in hybrid education models that can accommodate both traditional and commuter students.
3. In order to maintain a competitive edge, prioritize student engagement, employability, and affordability.
4. Ensure that the humanities are safeguarded while increasing government support for STEM programs.
UK universities can successfully navigate this period of change by adopting data-driven insights, targeted digital engagement, and flexible learning models. In a global education market that is becoming increasingly competitive, institutions are at risk of falling behind if they do not adapt.